Case studies

How SMB teams enforce DMARC without slowing down operations

Read how retail and managed service teams achieved policy enforcement, reduced phishing and impressed auditors using dmarciq.

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Retail — Multi-store fashion group

With 60 stores and a growing ecommerce presence, this UK retailer faced frequent spoofing attempts targeting customers and suppliers.

86%

Drop in spoofed traffic

4 weeks

Time to p=reject

Before dmarciq

  • Manual spreadsheets to track SPF and DKIM across marketing vendors.
  • No visibility into international franchise senders.
  • Quarterly phishing incidents impacting customer trust.

After dmarciq

  • Automated discovery of all senders with alignment status.
  • Policy progression guardrails to safely move to reject.
  • Board-ready reports proving compliance with cyber insurance requirements.

Rollout timeline

  1. Week 1: DMARC reporting live, sender inventory confirmed.
  2. Week 2: Marketing platforms aligned, SPF lookups reduced to 7.
  3. Week 3: Franchise senders onboarded using assurance letter.
  4. Week 4: Policy at p=reject, BIMI launched.
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Managed service provider — IT & security partner

This MSP manages email security for 30 SMB clients. They needed a scalable way to enforce DMARC and prove value during QBRs.

30%

Increase in attach rate

0

Unresolved escalations

Before dmarciq

  • Inconsistent reporting per client.
  • Manual log parsing to explain DMARC failures.
  • Limited visibility into forwarders causing rejections.

After dmarciq

  • Multi-tenant view with RBAC to segment clients.
  • Automated forwarder detection and ARC recommendations.
  • Shareable dashboards for client QBRs and compliance evidence.

Playbook highlights

  1. Inventory: CSV import of all client domains.
  2. Automation: Policy progression guardrails configured per client tier.
  3. Reporting: Automated executive summaries emailed monthly.
  4. Expansion: Upsold MTA-STS/TLS-RPT add-on to 70% of clients.
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