DMARC glossary A–Z

Plain-English definitions for every DMARC acronym

Share this glossary with stakeholders to align on key concepts across DMARC, SPF, DKIM and related protocols.

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Terms A–Z

DMARC

Domain-based Message Authentication, Reporting and Conformance. Aligns SPF and DKIM with the visible From: domain and provides reporting.

SPF

Sender Policy Framework. DNS record listing authorised sending sources for a domain.

DKIM

DomainKeys Identified Mail. Cryptographic signature ensuring messages aren’t altered and originate from an authorised domain.

Alignment

Requirement that SPF/DKIM domains match (strict) or share organisational domain (relaxed) with the visible sender.

RUA / RUF

Aggregate (RUA) and forensic (RUF) reporting addresses in a DMARC record. Provide visibility into authentication results.

MTA-STS

SMTP TLS reporting policy that forces secure transport for your domain’s mail servers.

TLS-RPT

Transport Layer Security Reporting. Provides reports about mail servers failing to negotiate TLS.

ARC

Authenticated Received Chain. Preserves authentication results through forwarding to avoid DMARC failures.

BIMI

Brand Indicators for Message Identification. Allows verified logos in inboxes once DMARC is enforced.

DNSBL

DNS-based block list. Lists IP addresses known for sending spam; useful in monitoring for compromised senders.

PTR

Reverse DNS record mapping an IP address back to a hostname. Helps receivers trust the sending infrastructure.

HELO / EHLO

SMTP greeting used by mail servers. Should align with SPF records to avoid authentication failures.

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